Collette Watson Creative

COLLETTEWATSONCREATIVE

PAST CLIENTS

+WE NURTURE GREATNESS KINDER CARE national RECRUITMENT CAMPAIGN - message strategy and website writing

Served as lead copywriter on national recruitment campaign for Knowledge Universe, parent company of Kinder Care (nation's largest provider of early childhood education). Delivered recruitment slogan, careers site, and booth experience for National Association for the Education of Young Children (NAEYC) conference.

+URBAN LEAGUE YOUNG PROFESSIONALS WEBSITE + event planning + COMMUNICATIONS

Created public panel discussion uniting leaders from Greater Phoenix Chamber of Commerce, the CRC Foundation, Phoenix Suns, and Major League Baseball's Arizona Diamondbacks. Session moderated by Mayor's Deputy Chief of Staff. Also led development of Youth Summit: Full STEAM Ahead and MLB Diversity Business Summit Welcome Reception. Services included event strategy, branding and promotion for all initiatives.

WRITINGs & talks

+Novo Nordisk "Usology" workforce diversity communications Series

Created a series of diversity experiences for the U.S. headquarters of Novo Nordisk, the world's largest diabetes care company. Services included event strategy, special guest booking, microsite development and creative direction (copywriting, design, photo + video production). This project earned the American Advertising Federation 2013 MOSAIC Awards Grand Prize for Workforce Diversity Communications.

+AZ STATE REP. REGINALD BOLDING BRAND IDENTITY and DESIGN

Created refreshed brand identity for Arizona's lone African American state legislator. Executed visual strategy for social media, print and email marketing in support of re-election campaign.

+MISS NATURALLY CROWNED CAROLINA 2016 MUSICal PERFORMANCE + talk

Provided featured musical performance incorporating storytelling, spoken word and original soul music for groundbreaking cultural pageant event. Learn more at www.naturallycrowned.com. Hear Collette's original music at www.collettemusic.com.

"Beyond Kendrick and Bey: Three Powerful Indie Artist-Activists You Should Know," BLAVITY.com, Feb. 2016

+BLACK IMMIGRATION NETWORK KINSHIP ASSEMBLY EVENT BRANDING

Created visual identity for Black Immigration Network (BIN) Kinship Assembly conference. Developed a variety of messaging and materials for email marketing, promotions, conference apparel, program booklets and souvenirs.

+BLACK ALLIANCE FOR JUST IMMIGRATION (BAJI) ORGANIZATIONAL BRANDING + MESSAGING

Refreshed organization logo and visual identity for extension across web, email and print platforms. Provided branding design and web development for 10th Anniversary Gala, REFRAME Curriculum, e-newsletter and more. Conducted interviews and copywriting for ongoing black immigrant experience Story Bank.